A merch-first official website and store for the Ultimate Ginger
We moved Lauren Phillips from a legacy page-builder site to a merch-first official home on laurenphillips.vip, with her own branded store, collections, a VIP list and her story in her own words.
Project Overview
Lauren Phillips is an adult actress, content creator and producer, known to fans as LaurenFillsUp and the Ultimate Ginger. A Jersey girl with signature red hair, she has been active since 2013 and has built her audience across film and her own creator platforms. Her previous website was a page-builder site on older hosting. The goal was a single official home at laurenphillips.vip that puts her merch first: a branded store of posters, apparel, collectibles and a 2027 wall calendar, an About page that tells her story in her own words, a VIP list for early access to limited drops, and clear routes to the platforms where fans already follow her. The site also had to keep her red and white look, carry a full set of legal pages and an 18+ age gate, and read cleanly on a phone.
Automate Horizon rebuilt Lauren Phillips’ site on our Website + Merch package and moved it to her own domain, laurenphillips.vip. The home page uses our merch-first layout: a centered LP logo, a hero with her featured posters, her 2027 Wall Calendar as the headline product, and a Shop the Collections band before anything else. See how we approach creator merch stores.
Her store is print on demand, so every piece is made to order and she holds no stock. Products are grouped into collections named after her photo sets (Ultimate Ginger, Red Bikini, Pink Shimmer, Noir, Poolside Red and Signature) and into categories such as wall art, apparel, accessories, phone cases, home and desk, and collectibles. The shop page filters by price, size, color, phone model and print size, and her garments link to a Size & Fit Guide with flat-lay charts.
Around the store sit the pages that tell her story and keep fans close. The About page carries her biography, an At a Glance panel and links to her creator platforms. A VIP Access page invites fans to join her list for early access to limited merch drops, with a welcome code on their first merch order; sign-ups run on our email system with a confirmation step. A Custom Requests page explains how to order a personal custom video through her clips platform.
The site also carries her 18+ age gate, a cookie banner that honors browser privacy signals, and a full legal set: privacy, terms, cookies, shipping and returns.
Inside the site
Her home opens with featured posters, the 2027 Wall Calendar and her collections, so fans see the official merch before anything else.
Products are grouped by her photo sets and by category, with filters for price, size, color, phone model and print size.
A dedicated sign-up page for early access to limited merch drops, confirmed by email, with a welcome code for a first merch order.
An About page with her biography in her own words, an At a Glance panel and links to the creator platforms where she posts.
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