Why You Should Use Your Website as Your Link in Bio — Not Linktree

Stop Sending Traffic to Linktree — Send It to Your Own Website Instead

By Diwakar Das
Published 3 months ago • 4 min read

If you’re serious about building your brand or growing your business, driving traffic to your own website should be a top priority.

But if you’re still using generic link-in-bio tools like Linktree or Bio.fm, you’re likely missing out on valuable opportunities to grow your site, rank on Google, and build lasting customer relationships.

Here’s why ditching those “boring” third-party link hubs and replacing them with your own custom landing page on your website is a smarter, long-term strategy—and how to do it right.

What’s Wrong with Traditional Link in Bio Tools?

Platforms like Instagram and TikTok limit you to just one clickable link in your bio, which is why tools like Linktree, Sleek.bio, and others became popular. They provide a quick, no-code way to list multiple links in a single spot.

But here’s the catch:

• You’re driving traffic to their platform, not yours.
• Your link equity and SEO value go to them, not you.
• Your audience is exposed to their branding, not yours.
• You’re limited in terms of design and features unless you pay for premium plans.

Sure, they’re convenient—but they’re also limiting.

Why Using Your Website as Your Link in Bio Is a Game-Changer

Instead of relying on third-party tools, build a simple landing page on your own domain—like yourwebsite.com/links or yourbrand.com/bio.

✅ Full Branding Control

Customize everything—colors, fonts, layout, and buttons—to match your brand. No cookie-cutter designs.

✅ More SEO Power

Every visit to your link-in-bio page counts toward your website’s traffic, helping you rank better on search engines.

✅ Better Analytics

Use tools like Google Analytics, Hotjar, or your CRM to get deeper performance insights.

✅ More Conversion Potential

Capture leads, promote offers, embed video, or display social proof—all on your own turf.

How to Set Up a High-Converting Link in Bio Page on Your Website

1. Create a New Landing Page: Use your site builder (WordPress, Webflow, etc.) to create a clean, mobile-optimized page. Use URLs like /links or /bio.
2. Add Priority Links First: Put your most important links (newsletter, services, lead magnets) at the top.
3. Use Clear CTAs: Replace vague buttons like “Click Here” with action-driven phrases like “Shop Our Spring Collection.”
4. Optimize for Mobile: Design with mobile-first in mind—most users will visit from phones.
5. Track and Adjust: Use analytics tools to monitor clicks and page behavior. Adjust regularly.

Pro Tips to Maximize Traffic and Engagement

• Add Your Link in Bio Page to All Social Profiles: Instagram, TikTok, Twitter/X, LinkedIn—everywhere.
• Use Urgency and Timeliness: Feature limited-time offers or new content at the top of the page.
• Embed Lead Capture Forms: Turn visitors into subscribers with a simple opt-in form.

Real-World Examples

• Creators: Promote YouTube videos, affiliate links, merch, or your Patreon—all from your own domain.
• Small Businesses: Highlight your products, testimonials, blog posts, and booking forms—your way.
• Nonprofits: Consolidate donations, events, and campaigns with full control and trust-building branding.

Final Thoughts: Own Your Traffic, Own Your Growth

It’s tempting to stick with tools like Linktree because they’re easy. But easy doesn’t always mean effective.

Your website should be your digital home base. Every time you drive someone to a third-party tool, you’re missing a chance to build authority, rank in search engines, and convert traffic into real results.

So, make the switch. Build a beautifully branded landing page on your own domain—and turn your bio link into a traffic-generating, brand-building machine.

Need help setting up your link in bio page on your website?
Let’s talk! Whether you’re a creator, business owner, or nonprofit, I can help you build a high-converting page that works for you—not someone else’s platform.